The audience is emotionally invested in your story, even in agreement with your message. You’ve addressed their problem, presented your idea, given evidence to back it up and created a metaphor to help them feel that idea. All that’s left is to make sure you give an explicit appeal for them to take an action. The best way […]
An engaging story evolves through a solid framework that makes it more attentive to the listeners’ needs. Stories need structure to create clarity and make it feel more cohesive. If you just say whatever you want and don’t revise your story’s structure, do not expect your audience to be satisfied enough to want to share your story to others. But […]
Great stories can lead your audience to see both themselves and their world in new ways and have a thoughtful reflection. It has a unique power to make a meaningful impact on your audience as they appeal to their emotions, memories and imaginations. Here are some insights you’ll need to weave into your approach of delivering your message. Identify and […]
What if somebody listens to your story and simply didn’t respond to it? In order be effective, your story needs to be related to something that the audience actually cares about. Everyone has an emotional reservoir within them and sharing an experience that engages your listener’s emotions is far more appealing than anything a mere concept can provide. In […]
Stories of all sorts have a structure that follows a pattern with a beginning, middle, and end. These parts fulfill a purpose of getting your ideas across and keeping your listeners engaged all the way through. At the end of the day, the point of sharing your story is to relay an experience, take your audience on a journey and […]
Sharing stories is an effective route of conveying information as it provides mental visuals which impacts the way the audience receives your message. In a recent research study, NYU Psychology Professor Jerome Brumer found that we are 22 times more likely to remember facts when it has been wrapped in a story. When you share your story, it creates relevance […]