Percentages You Could Aim for in the Content
- Ten per cent of your message is about the problem.
- Five per cent of your message is about the idea.
- Five per cent is evidence, which is usually generalized rather than too specific.
- Seventy per cent is story. Using the Toggle Framework you can see how to shift between story, WIIFM, content, back to story, and so on.
- Ten per cent is your call to action.
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