Giving Value to Your Audience by Teaching Them: Three-step formula

The audience is emotionally invested in your story, even in agreement with your message. You’ve addressed their problem, presented your idea, given evidence to back it up and created a metaphor to help them feel that idea. All that’s left is to make sure you give an explicit appeal for them to take an action.  

The best way for the audience to bring your ideas to action is by offering a teachable framework, a formula, a system, a process, a ‘how to’ or a step-by-step. Start your call to action with, ‘Today I want to teach you how to …’ Answer the questions, ‘How can I catch it or learn it?’; ‘Give me a step-by-step process so I can capture the essence of this idea and use it in my own life.’

If your idea has grown from your own experience — which you are an expert in and you have successfully used in your own life — look within yourself and ask, ‘What was the first step I took?’; ‘What was the second?’; ‘What was the third thing I did?’ That way you start to create your own three-step formula. We learn in threes, so try to keep your call to action to three points — and they must always lead back to your key thread, your idea.

Give your audience value by teaching them. The goal is for them to walk out of the room knowing exactly what you want them to do— and how to do it. Remember that your presentation is meant to inform, inspire, and persuade.